Design Principles/Task 2: Visual Analysis

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Design Principles/Task 2: Visual Analysis

Bachelor of Design(Honours)in Creative Media

Wang Shengxiao 0369380

28 Feb 2024 (week3-week5)


VISUAL ANALYSIS

  • Is a method of understanding design that focuses on the visual elements and principles.
  • In its strictest definition - a description and explanation of visual structure for its own sake.
  • Yet the purpose of visual analysis can also recognise the choices that a designer made in creating the design, as well as to better understand how the formal properties of a design communicate ideas, content, or meaning.


VISUAL ANALYSIS

  • Visual analysis is a critical part of visual literacy, a skill that helps people read and critically interpret images, whether in a museum, on social media, in entertainment, advertising, or the news.
  • As citizens of the 21st century, we are constantly confronted with visual media. Practising visual analysis sharpens critical judgment skills and helps people seek out answers instead of passively receiving information.



PHASE 1: OBSERVATION
  • Observation means closely looking at and identifying the visual elements of a design, trying to describe them carefully and accurately in your own words. Do not read beforehand about the design at all.
  • The observation phase is about looking, thinking, and finding good language to communicate what you notice.

PHASE 2: ANALYSIS
  • Analysis requires you to think about your observations and try to make statements about the work based on the evidence of your observations.
  • Think about how the specific visual elements that you’ve identified combine to create design principles that complete that work of design/art, and the effects on the viewer.
  • How are your eyes led through the work and why? Apply the design principles knowledge you have learnt.

PHASE 3: INTERPRETATION
  • In this final phase, your observations, description, and analysis of the work are fused with facts about the design work (and in some cases the designer) and historical context that you find in trustworthy published sources.
  • What is the meaning of the design? What was the purpose for it to be created?

Submission Requirement :
Recap Task 2 brief
Write a 300- to 350-word visual analysis of the selected design (refer to Visual Analysis lecture notes and guide).
Include reference links where applicable.
Author: 동인 이정도 서울시립과학관장(Dong-in Lee Jeong-do, Director of Science at the Seoul Metropolitan Government)

Source: 월간참여사회  2018년 11월 통권  2018-11-01

PHASE 1: Observation

At the heart of the author's work is a profound commitment to highlighting the plight of our oceans, where the serene backdrop of ocean tones is not just a canvas, but a poignant reminder that our fragile beauty is threatened by human neglect. The colors of the ocean are deliberately chosen as a backdrop to bring the viewer into a contemplative state, triggering reflections on the interconnectedness of humans and Marine ecosystems.

Contrast is a powerful tool in the artist's Arsenal, and white tones are skillfully employed in the  composition to draw attention to the grim reality of Marine pollution.Against a backdrop of azure water, the stark white serves as a beacon of awareness, illuminating the impact of our actions on the ocean and Marine life.

(Words: 126) 


PHASE 2: Analysis

In his artistic narrative, the author skillfully interweaves the pollution of Marine litter with the harm to Marine life, focusing in particular on the harmful effects of litter on the ocean. Through the principle of proximity, the principle of closure, color contrast and the clever choice of visual elements, the author expresses the discussion around Marine pollution in a concise way. He uses various kinds of garbage to form the body outline of the fish, so that the simple composition can be easy to understand; The contrasting colors of white and blue subtly express the meaning of the ocean and the dinner plate, which is the harmful effect of human overhunting and garbage pollution on Marine life. In this engaging scenario, the author's work resonates with the broader global imperatives contained in the UN's 14th Goal.              (Words: 136)                         


PHASE 3: Interpretation



https://www.peoplepower21.org/category/magazine/%ED%86%B5%EA%B6%8C?listStyle=webzine
Central to the visual narrative are the themes of fish and dinner plates, artfully chosen to symbolize the victims and perpetrators of Marine pollution. Through these symbols, the artist has skillfully captured the severity of environmental pollution, human consumption patterns that lead to the diffusion of waste, ultimately leaving Marine life in distress and danger. The simplified geometric presentation was the way to make colors yield their essence.(The New York Times)
The author's artistic approach to the subject of Marine pollution has raised awareness and inspired action to protect the ocean. It is through these profound works that the call to protect the earth finds resonance in the hearts and minds of all viewers.
The author uses digital creation to create these illustrations. These three works come from a Korean association called "People's Solidarity Participatory Society". The works created by this association are all minimalist poster illustrations to express some social phenomena, such as greenhouse effect, energy saving, water pollution and so on.
(Words: 163)

Link:https://www.wikiart.org/zh/yue-se-fu-ya-bo-si
The New York Times Archives /March 26, 1976

Feedback：
Week4:

General feedback: 

Links to the sources of the three works should be included in the blog, and the source and format of the design style should follow the MIB. 

Specific feedback:

Analyze the three works to find out their common points, design styles and design languages, which are the sources of the author's creative ideas, and highlight the Gestalt principle in PHASE 2.


Week5:
General feedback:
According to the example of MIB, will source design style, and its author, and release time added.

Specific feedback:

Carefully analyze the style and the similarities of the three works, and apply the design principles such as gestalt theory learned to the appreciation of the works.

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