Intercultural Design/Group 27/Task 1-3

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Intercultural Design/Task 1-3

Bachelor of Design(Honours)in Creative Media

Wang Shengxiao 0369380 Group 27

28 Mar 2024 (week1-week7)






  • Project 1-Proposal

Ideas Proposed

Black Cats - Proposed by Johanna Leong Hui Ninn

Chrysanthemum - Proposed by Huang Jia Qi

The Colour Red - Proposed by Yang Jia Yi

Peacocks - Proposed by Huang Bei Ni

Crows - Proposed by Wang Sheng Xiao

We want to study a cultural phenomenon, a specific culture that is considered "sensitive" and "construct" your research within the chosen topic. Our team got together and decided on three projects: chrysanthemum, black Cat and peacock, which made our final choice much easier, and in the end we all agreed that black Cat was an interesting concept that could be used as our final assignment. We need to communicate our interpretation of a particular culture in this way without changing the actual facts of the culture. We study the use of design language to explain, recommend any creative digital form of design, each idea should be supported by at least 200 words of rationale.


1：Huang jiaqi（0371553）Chrysanthemum



2：Johanna Leong  (0359221)  Black cat



3：Wang shengxiao  (0369288)  Crow



4：Yang jiayi  (0369288)  The Colour Red



5：Huang beini  (0351169)  Peacock



  • Task Division
    • Akira - Presentation Video, Preliminary Idea Rationale Description Writing
    • Johanna - Presentation Video, Slide Description Writing, Video Editing 
    • Bei Ni - Slide Compilation and Layout 
    • Jia Qi - Preliminary Idea #1 Design and Sketch
    • Sheng Xiao - Preliminary Idea #2 Design and Sketch
    • Jia Yi - Preliminary Idea #3 Design and Sketch
Our group held a meeting on the proposal, in which we clarified that the research topic was black cat, and chrysanthemum and peacock were selected as proposals. Wang Shengxiao (0369380) and Huang Jiaqi (0369288) and Yang Jiayi (0369288) design the black cat theme. Huang Beini (0351169) designed the layout of the ppt. Johanna Leong (0359221) and Akira Peh Xuaning (0361228) shoot videos and explain the content.


  • Preliminary Ideas

Preliminary Idea #1 - Bracelet



Preliminary Idea #2 -Bag



Preliminary Idea #3 - Keychain

We have written a complete script and collected all the information about black cats which will be used to prepare our PowerPoint.




  • Our Presentation

Based on our entire script, we ended up designing the full PowerPoint



  • Our Vido Presentation



  • Our Material Collection Video Presentation




  • Project 1-Field Study
In the Data Collection part, we are to collect artefacts of the visual culture we are studying. Suggested data collection methods:
•Observation study
•Interview relevant stakeholders 
•Online and/or actual physical material *visual research of the selected culture (the people/arts/symbols/architecture/text/calligraphy etc)
Artefacts can be in any form: photos, videos, observation write-ups, physical artefacts like packaging, books, brochures etc and any related forms. Artefacts collected should have explanations or rationales to bridge the information between your proposal and your proposed final output.

  • Data Collection Methods:

1. Online research

My group and I collected information about the black cat culture through the Internet.



2. Google Form survey

My group and I have prepared 20 questions about black cat culture for a questionnaire and analyzed the results and answers after the questionnaire.



Questionnaire answer analysis：


3.Online interview

We collected video interviews from London, the United States, Canada, Italy, France, Germany, Singapore, China, South Korea and Japan.



According to the interview of our group, we summarized the richness of the global culture of Black Cat.

Black cats have formed a pluralistic symbolic meaning in various cultures around the world, carrying elements of good luck, misfortune or mystery. These beliefs are deeply rooted in cultural traditions and inject diversity into individual ideas and social attitudes. Whether it is a word of mouth or a cultural event, the black cat is often regarded as a symbol of good luck. In some places, these cats are regarded as a harbinger of good luck and are closely related to local traditions and celebrations. The mysterious atmosphere of the black cat is also believed to have a positive impact on the daily life of individuals. However, in contrast, historical traditions and superstitions have led some cultures to perceive black cats as omens of misfortune. Negative portrayals in literature and media have further fueled misunderstandings, depicting them as ominous beings. Yet, some literary works attempt to shatter these stereotypes by presenting black cats in a positive light.


Week 5:

In the fifth week, we submitted our preliminary homework.

Preliminary submission of homework（Link）

In the teacher's answer, teacher, let's connect the collection of cultural relics according to the conclusions of the interview in slides 19 and 20, and then let's join the project of how the black cat symbolizes cross-cultural latitude to solve the continuous output of sensitivity.


Final submission：
Final submission（Link）


Week 6:

Cultural Relics Analysis and Final Idea

There is no big problem with our design. We only need to link the collected design and the final visual design. According to the survey results of Google Forms, most of them chose the design package as the final design. During the consultation, we decided to create the product of the design package for visual design.


Under the guidance of the lecturer, we are moving towards visual design. Under the guidance of the lecturer, we have designed more design drafts. So we have produced a variety of design products for black cat bags.

From there we had divided our task for each group member for our assignment. Each group member's task is as follows:

Johanna - Find and Contact Printing Services, Slide Preparation, Presentation Video, Video Editing 
Akira - Find and Contact Printing Services, Presentation Video
Bei Ni -  Bag Types Design and Sketch
Jia Qi - Bag Types Design and Sketch
Sheng Xiao - Bag Types Design and Sketch
Jia Yi - Bag Types Design and Sketch

Draft design:
Intercultural Design Assignment 3


  • Our Final presentation and video


🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛🐈‍⬛

  • Reflection

In this module, we really dive into the topic of black cats in different cultures, exploring cultural sensitivities through various activities. Whether it's making bags, keychains or bracelets, we let our creativity soar and turn our ideas into tangible products.

Exploring the world of Black cat design opens up a whole range of colors, shapes, and cultural symbols, showcasing the vibrant diversity in our community.Presentations from other groups have also inspired innovative ideas and enriched our understanding of cross-cultural design.

Our journey involves conducting surveys, interviews and gathering material from different sources to interpret perceptions and traditions about black cats from a global perspective, thereby providing valuable insights.


Choosing the Black Cat bag as our final creation was a satisfying decision. It made our minds go crazy and produced a lot of design concepts, from small tote bags to portable tote bags. Achieving our vision is both challenging and fulfilling, requiring careful planning, attention to detail and a rich imagination. Seeing the finished product was very satisfying and ignited my passion for design.

I firmly believe that Black Cat design is more than just artistic expression; They reflect culture and society. The study of these designs reveals their rich historical and cultural significance, which prompts people to explore them more deeply.Effective teamwork and communication, especially when working with senior students, are key to problem solving and excellent results.

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