Wang Shengxiao/0369380
Bachelor of Design(Honours) in Creative Media
Packaging & Merchandising Design / Task 1: Case Study & Box Packaging
TABLE OF CONTENTS
- Introduction
- Lecture
- Exercise
- Feedback
- Reflection
- Further Reading
Introduction
Lecture
Week 1
Packaging refers to the material or container used to preserve and protect a
product.The main purpose of packaging design is to create an attractive and
engaging package for the consumer, taking into account the target audience,
brand identity and practical aspects such as convenience and sustainability.
History of packaging:
5000 BC: The earliest forms of packaging included leaves, reeds and bark for storage and transport.
2600 BC: The ancient Egyptians invented papyrus to make a paper-like packaging material.
1500 BC: The Ancient Greeks and Romans used clay containers to hold liquids such as wine and olive oil.
1850: The first cardboard box is produced in England, marking a major step forward in modern packaging.
1890s: Cellulose cellophane became popular in food packaging because of its moisture-proof properties.
20th century: Metal cans were first introduced.
1930s: The advent of plastic packaging, including materials such as polyethylene and PVC.
1950s: The introduction of aerosol cans.
1970s: Environmental concerns prompted the development of recyclable and biodegradable packaging materials.
2000s: The growth of e-commerce led to innovations in protective packaging, such as bubble wrap.
Packaging design includes a variety of elements, including shape, color, typography, and images. It must also consider usability, sustainability and cost-effectiveness, striking a balance between functionality and visual appeal.
Week 2
Design element
Shape: The shape of the package should be practical, easy to use and visually attractive. A well-thought-out shape can help a product stand out from its competitors and may offer practical advantages such as portability or stackability.
Color: Color is the key to capturing consumers' attention. Bright, vibrant colors can evoke a sense of energy or fun, while more muted tones tend to convey elegance or premium qualities. The color palette should be consistent with the overall brand image.
Typography: Typography is essential to ensure readability and brand recognition.Fonts must be clear, legible, and consistent with the product's logo - whether playful or complex.
Image: The image used on the packaging should effectively communicate the purpose of the product and resonate with the target audience. High quality visuals can evoke emotions and attract potential buyers.
Effective packaging design improves product visibility on the shelf and conveys essential information to build consumer trust and satisfaction. Balancing design elements, functionality, and regulatory standards is key to a successful product launch.
Exercise 1
Exercise 2
Source of Inspiration
Meterial 2.a
Meterial 2.b
Feedback
We learned about packaging design and brand analysis.
Week 2
In the second week, we will make a brand introduction based on the content of the PPT, and prepare a speech to show the brand analysis and introduction you have made.
Week 3
We should be ready to start the design of the package plan, in the design, we should pay attention to the font and size and need to be related to the theme, do not use material.
Week 4
We need to improve the work after the end of the third week, submit its expansion drawing and completion drawing for display, and pay attention to adding product information related to packaging, and pay attention to the need to match the design style of the product itself.
Reflection
Subsequently, we produced a brand introduction and prepared related speeches. This process gave me a clearer understanding of how to effectively communicate brand messages and analytics, and improved my presentation skills. At the same time, it also helped me clarify the brand's positioning and target audience.
In the stage of designing the packaging plan, we paid special attention to the choice of font and size. This part made me realize the importance of details to the overall design, especially how to express design ideas through creative thinking without the use of physical materials.
Finally, we complete the work and are ready to submit the extension diagram and the completed diagram. In the process, I learned how to add information related to the product and make sure the design style matches the product itself. This taught me that design should not only look good, but also be practical and able to convey a clear message.
Overall, this project has given me a more comprehensive understanding of packaging design. The knowledge and skills I have learned will help me pay more attention to the combination of functionality and aesthetics in my future design work.
Overall, this project has given me a more comprehensive understanding of packaging design. The knowledge and skills I have learned will help me pay more attention to the combination of functionality and aesthetics in my future design work.
Further Reading
《The Big Book of Design Ideas》
By David E. Carter
The Big Book of Design Ideas is a visual guide with a large
collection of packaging design examples, focusing on how designers can
enhance the aesthetic value of packaging through artistic means, and
exploring how packaging can be integrated with product branding
strategies. The book not only presents beautiful packaging design, but
also in-depth analysis of the thinking, strategy and cultural meaning
behind the design. For designers, this book is not only a source of
inspiration, but also a reference book to help improve design
literacy.
Main contents:
The Visual language of packaging design: From the perspective of
"visual language", this book explains how the visual effects of every
detail in packaging design affect consumers. It discusses how a
combination of colors, fonts, graphics and shapes can convey the
personality of a brand and the character of a product. The author
highlights how designers use these elements to establish an emotional
connection with consumers when creating packaging, making packaging
stand out on the shelf.
This book specifically discusses the role of packaging design in
brand building. The design must not only conform to the overall style
of the brand, but also convey the core values of the brand through
unique visual elements. The book introduces packaging design examples
of well-known brands (such as Coca-Cola, Apple, Starbucks, etc.), and
analyzes how they create a strong brand image through consistency,
innovation, and visual impact.
"The Big Book of Design Ideas" describes in detail the thinking
process of designers when creating packaging, including how to start
from the market demand for creative ideas, how to choose materials,
how to communicate with customers and translate customer needs into
specific design schemes. The book also uses practical examples to show
how designers overcome creative and practical execution
challenges.
The author discusses not only the commercial role of packaging
design, but also the cultural and social significance of packaging.
The book gives many cross-cultural design examples and analyzes how
packaging reflects the aesthetics, values and consumption habits of
different cultures. For example, in the Japanese market, packaging
refinement and attention to detail are often important factors in
purchasing decisions, while in European or North American markets,
environmental protection and functionality may be more
important.
As a modern book on packaging design, the book also looks forward to
the future trends of packaging design, especially in the context of
digitalization and intelligence. The authors discuss how new
technologies (such as augmented reality, smart labels, etc.) can be
used to make packaging more interactive and functional, and explore
how sustainable design concepts can be used to respond to consumer
demands for environmental protection.
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