Wang Shengxiao 0369380
Bachelor of Design(Honours) in Creative Media
Packaging & Merchandising Design / Submission
TABLE OF CONTENTS
- Introduction
- Lecture
- Submission
- Feedback
- Reflection
- Further Reading
Introduction
Lecture
Continue to improve based on feedback.
Submission
Task 3a: Innovation Packaging Design
Project information: collagen beverage packaging design
In this project, we worked with a team from the School of Biotechnology
to complete the packaging design of a collagen drink. Our design team
consists of three members, and through many communications and
consultations, we have had an in-depth discussion on the product
background and market needs. These discussions helped us to identify the
core elements of the packaging design, so that we could design a
packaging solution for the beverage that is consistent with its product
positioning, but also environmentally friendly and modern.
Market Research: We conducted market research for berry collagen beverages, analyzing current packaging design trends and consumer preferences to ensure that our designs are both trendy and unique. At the same time, we refer to some excellent packaging cases in the market.
Material selection: In the material selection process, we follow the concept of environmental protection and use recyclable materials to ensure that the packaging is beautiful and sustainable.
Concept design and feedback: After the other team viewed our mind map, we determined the direction of the two beverage packaging and based on this, we drew a preliminary design sketch. Through further discussions with the team from the School of Biology, we optimized the design to better meet the functional needs and brand image positioning of the product.
fig.3.1 Packaging Presentation Slide (pdf)
Our team designed the packaging.
fig.3.2 Color scheme (jpeg)
fig.3.3 Visual reference mind map in Miro (pdf)
Link to our visual reference mind map (Miro)
At the beginning, we decide to used the double-sided sticker design, which was pasted on the front and back of the bottle. This design has a certain sense of visual segmentation. Later we found that the font was not prominent enough and blended too much with the bottle background, affecting the readability of the information.
fig.3.4 design process in ai (jpeg)
fig 3.5 Draft 1 (jpeg)
fig.3.6 Draft 2 (jpg)
fig.3.7 Draft 3 (jpg)
fig.3.8 Draft 4 (jpg)
fig.3.9 Draft 5 (jpg)
Then, we switched to a single-sided sticker design, wrapping the entire
sticker around the bottle. Once the SBS students got their hands on the
bottle, we determined the size and continued to make some adjustments to
enhance the visual effect.
After the first online presentation, we had a meeting with the SBS
students, and based on their comments, we changed the layout, logo and
product information on the packaging.
Put the ingredient list alone on the body side and enlarge the font to
make the content clearer.
fig.3.10 Final Packaging (jpeg)
fig.3.11 First version PPT (pdf)
Final Packaging Submission
fig 3.14 Final Packaging Design (pdf)
fig 3.15 Final Presentation Slide (pdf)
Task 3b: Merchandise and promotion strategy
This project is a continuation of Project 2 and needs to be derivative. The product design should reflect the brand and packaging design in Project 2. We need to produce at least 6 products, including a final exhibition area.
Our product ideas are: Tote bags, gift bags, signboards, poster boards, paper cup holders, T-shirts, trade stands, exhibition areas (We also make stickers and badges, but Ms. Vitiyaa thinks these two derivatives are not suitable for our products)
We chose these products because they are closely related to our beverages:
1. Paper bag, which can be used as a bag for packing drinks.
2. Brand and poster board can be used as media for brand promotion.
3. Booth for comprehensive display of all derivatives.
4.takeaway holding, used to hold drinks.
5. T-shirts and Tote bags as product accessories.
Final Derivative Design:
fig.3.3 Derivative reference (jpeg)
These are our derivatives
fig.3.4 Exhibition (jpeg)
fig.3.5 Gift bag (jpeg)
fig.3.6 T-shirt (jpeg)
fig.3.7 Tote Bag (jpeg)
fig.3.8 Stand Banner (jpeg)
fig.3.9 Standing Board (jpeg)
fig.3.10 Takeaway Holder (jpeg)
fig.3.11 Trade Stand (jpeg)
fig.3.12 Final collection of all derivatives (pdf)
Final Presentation:
fig.3.13 Final Presentation Slide (pdf)
Feedback
Week 6:
We had a preliminary understanding of this product according to the PPT and presentation of SBS students, and then we began to conceive and read a lot of references online.
Week 7:
Miss Vitiyaa guided us that our initial draft was well conceived, but the layout needed to be improved, and the most important message in the whole package must stand out from the rest, and we could keep the idea and continue to improve it.
Week 8:
Independent learning week
Week 9:
We need to further discuss the color scheme of the packaging. The current layout still needs to be improved, but the hand-drawn illustrations are good and can be retained. We can try different directions of design stickers for beverage design, horizontal or vertical. What matters is which SBS team prefers.
Then some derivative products need to be created.
Week 10:
The final packaging design and model have been determined.
Double header, and add a high contrast color as the background color to highlight the brand name. (We have some demo images.)
The layout that looks like a poster might have been better, but to make it easier for the SBS team to make it all use another design.
The final product will be presented to SBS students online next week.
Reflection
In the study of Task 3, we cooperated with students from SBS to complete a project, they were responsible for product development, and we were responsible for packaging design. This cooperation project benefited me a lot. As a student of design, I will often come into contact with such cooperation between Party A and Party B after graduation. In this cooperation, I realized my shortcomings in composition and aesthetic design, so I will see more and learn more to broaden my knowledge. Thank you very much for Ms. Vitiyaa's patient guidance in the task. When my design was inadequate, she guided us to give full play to our strengths, and patiently guided us to communicate with team members in our packaging design. In general, designing our own packaging is a very exciting thing, and we are very happy to have successfully completed this task.
Further Reading
《Packaging Design: Successful Product Branding from Concept to Shelf》
-Marianne Klimchuk、Sandra Krasovec
-Marianne Klimchuk、Sandra Krasovec
This book systematically explores the importance of packaging design in brand building and how to connect with consumers through packaging. The book delves into the core functions of packaging design, including protecting products, conveying information and attracting attention, and emphasizes the key role of packaging design in shaping brand image. Through case studies, the authors show how global brands can improve their market competitiveness through innovative packaging design, and provide detailed design process guidance from concept development to final product shelves.
In addition, the book explores how packaging design influences consumer behavior, analyzing how visual elements such as color, fonts, and materials resonate with consumer psychology. In response to modern market demands, the authors pay special attention to the application of sustainable design and environmentally friendly materials in packaging, and look forward to future trends such as smart packaging and interactive design.
This book is a practical guide for packaging designers, brand managers and marketers concerned with brand building, providing designers with theoretical support and practical reference to help brands stand out in the fierce market competition.
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