Week 1 - Week 7
Wang Shengxiao/0369380
Bachelor of Design(Honours) in Creative Media
Information Design / Final Compilation & Reflection
TABLE OF THE CONTENT
- Lecture (The presentation slide weekly)
- Instruction
- Process
- Submission
- Feedback
- Reflections
Lecture (The presentation slide weekly)
Week 1
Week 2
Week 4
Week 5
Instruction
Process
Exercise 1: Quantify & visualize data
Exercise 1: Quantify & visualize data (10%): Arrange objects (Lego/
buttons/ coins etc) with relevant indicators written out with pens to help
you visualize the quantity and data. Take a picture of the final assembly
and upload into your Google Drive folder.
When I was dealing with the topic of data and quantification, I didn't want
to be limited to ordinary materials and the patterns of arrangement and
classification. So, at home, I collected three items that could be
quantified.
The first one was the stars I folded using colored paper strips with
dopamine color.
The second one was the leftover chocolate beans I bought during my previous
trip but didn't finish.
The third one was the rainbow candies. Eventually, I chose the second one
because the chocolate beans I bought from Shanghai were in the color I chose
myself. I think this personal favorite cool color combination can provide me
with more inspiration for quantifying them.
Fig.2.1 Data sorting and Arrangement (jpg)
Here is the thought process I went through from conception to completion
of this M&M data sculpture:
Phase 1: Object Selection and Data Definition
M&M candies are the perfect candidates. They are uniform in size
(for the most part), come in a wide range of colors, and their internal
structure (the chocolate core and the coating) is revealed when they are
"crushed", providing an additional dimension for classification. :
- Total: This is a fundamental quantitative starting point (82).
- Color: Grey, Purple, Blue-Green, Blue, White.
- Integrity: Whole beans vs. Broken (half) beans.
- Internal Structure: The chocolate core exposed by crushing the beans (B represents the broken).
I want to fully demonstrate the depth of the data in the
visualization.
Phase Two: Design Concept and Layout
I don't want to use a dull grid. I'd like to use a flowing layout, even
with a touch of scientific feel (such as a double helix or a complex
molecular structure). A layered, multi-spiral structure seems very
appropriate. It can be like a story, gradually unfolding different data
as it spirals forward. In the upper left corner, I will place a
traditional, detailed data table as a reference, while the main visual
will be a physical, multi-dimensional display.
Fig.2.2 Data Presented Visually (jpg)
Phase Three: Execution and Marking System
The actual implementation involves detailed classification and
placement.
Category: First, I systematically classified and counted the chocolate
beans by color and integrity, preparing accurate data for the table in the
upper left corner.
Arrangement: I carefully placed the beans along a spiral path (guided by
a slight pencil line). The black lines were used as clear divisions
between different categories. I decided to start with the largest number
of white beans to form the outer spiral, followed by blue, blue, purple,
blue-green and gray, until the broken beans were placed at the
center.
Marking System: This is a crucial part. I have developed a clear coding
system, such as S.I.W. N.24 representing Small, Intact, White, Number 24.
I used different colored pens (blue, purple, blue-green, gray, white) to
mark the corresponding beans, which enhanced the visual connection between
the text and the objects. I marked broken beans with a black pen (S.B.W.
N.10, etc.) and external gray beans with B.I.G. N.4 to distinguish
them.
Special attention: Placing and marking the broken beans in the center is
a challenge. I must ensure the quantity is accurate while maintaining the
appearance.
Flip class week 1: Re-design
Re-design one poorly constructed infographic poster with CANVA
Fig.2.3 The "bad" info design
Although the poster is visually engaging, it suffers from unclear visual
hierarchy, excessive decorative elements, information overload, and
limited accessibility, which reduce its effectiveness as an information
design.
Fig.2.4 The redesigned poster of the first edition
Regarding the redesign of this poster, I extracted the key points
from each sentence in the text, and then found the corresponding
materials to design the first version of the poster.
For the first version of the poster, I mainly focused on the
increase in temperature, its impact on pets, and the sun.
However, when I received feedback from Mr. Kannan, who thought the
visual emphasis was clear enough and the color scheme was perfect,
but that it would be better if the visual emphasis was balanced, I
then created the second version of the poster.
Fig.2.5 The final version of the redesigned poster after
feedback
Exercise 2: L.A.T.C.H
Design an
infographic poster
using the
L.A.T.C.H information organization principles:
Location / Alphabet / Time / Category / Hierarchy,
and must combine at least 4 of these principles in the design.
Location / Alphabet / Time / Category / Hierarchy,
and must combine at least 4 of these principles in the design.
Fig.2.6 The poster about Pokemon (png)
Fig.2.7 The poster about Pokemon (pdf
)
The information structure is based on four principles of the
L·A·T·C·H framework:
- Location: Pokémon are linked to different regions such as Kanto, Unova, Alola, Kalos, and Paldea, And I also classified them according to their living environments..
- Category: Pokémon are grouped by type (Ice, Water, Grass, Flying, Fire).
- Hierarchy: Each Pokémon is presented through its three-stage evolution, creating a clear hierarchical structure.
- Time: Pokémon from different generations (Gen 1, 5, 6, 7, 9) are selected to show the development of the franchise over time.
Exercise 3: Kinetic Typography
First of all, for this group assignment, our group adopted a very fair
voting system to select the song "Killer Queen". Since we had two
alternative options, but Mr. Kannan believed that this song had a more
rhythmic and powerful feel and was more suitable for animation
production, we ultimately chose it.
Fig.2.8 The screenshot for the song (png)
However, for me, this song was very unfamiliar, so I went out of my
way to thoroughly learn it.
Next, everyone came up with various color palettes of different
styles and color schemes and posted them in the group. Eventually,
we chose the two color palettes with a retro style that I and
another boy had sent.
Fig.2.9 Screen Shot for Color palette (png)
Then we selected the font that best matched the retro style from the
three fonts provided by the team leader. I think this font is the
most elegant.
Then, in Illustrator, I edited out the lyrics of that part using the
font we had chosen.
Fig.2.11 the screenshot for my part in illustrator (png)
Then, in Illustrator, I used some of the color palettes reasonably and
created a small storyboard.
Fig.2.12 the screenshot for my part in illustrator
(png)
Overall, I incorporated several methods, such as having the characters fall one by one, or making them move in a wavy pattern, or showing them one by one.
Exercise 4: Line Chart Animation
Fig.2.13 The Process screenshot for Line Chart animation (png)
In this exercise, I was assigned to the practice of line
graphs.
When creating the animated line graph, I first chose contrasting
colors as the background and the color blocks for the intervals. As
for the color of the lines, I also selected bright colors to make the
visual emphasis clear.
(Extra Practice — Pie Chart Animation)
For this additional exercise, I found a pie chart about the Spring Festival travel rush in China on the internet, and I chose to have the text placed horizontally during the design process. Through this additional practice, I gained a deeper understanding of the knowledge related to adding anchor points.
Project 1 : Instructable Poster
During the first feedback session, I showed Mr. Kannan the simple and
elegant style that I prefer. I found many visual references on Pinterest
and believed that all of them were in line with my personal style. He
approved of my style and thought that I already had my ideas in mind,
allowing me to go ahead and do it.
Fig.2.16 The screenshot for the references (png)
Immediately after that, I decided that I would use this type of
downward perspective for most of my materials, because I believed that
this perspective would make my layout clearer and enable readers to
understand it at a glance.
Fig.2.17 The Perspective reference (png)
Immediately after that, I began to draw my materials by hand. During the
drawing process, I used two types of brushes: one was an HB pencil and the
other was a Procreate pencil. Because I wanted to achieve a slightly 2D
feel, yet still maintain an advanced and concise style that readers can
easily understand at a glance.
Fig.2.18 The screenshot for the elements in Procreate (png)
Fig.2.19 The screenshot for all elements (png)
Fig.2.20 The final instructable poster (pdf)
Final Project : Animated Instructable Poster-Panettone
Firstly, for the final animation, we chose my partner's Project 1 as the theme for our final project. Because I believe that the materials created with Illustrator are more detailed, and they are also simpler and more straightforward for me to use in creating animations.
I chose a relatively neat yet adorable sans-serif font for the subtitles of our animation.
Fig.2.23 The Font for final animated instructable poster (png)
Then we created a storyboard, which included a timeline and captions.
Fig.2.24-2.27 The storyboard for final animated instructable poster (png)
I divided a complete animation sequence of about one minute into many different shots. For example, I have created a sequence diagram for the part from the beginning to the completion of preparing the ingredients, then made a sequence diagram for the part of mixing the dry ingredients and kneading the dough, and finally created a sequence diagram for the part of the second fermentation until it is placed in the oven.
Fig.2.28 The process screen shot for final animated instructable poster in Ae (png)
Fig.2.29 The process screen shot for final animated instructable poster in Ae (png)
Submission
All the weekly presentation slides are located in the "lectures" at the top of this blog.
Exercise 1: Quantify & visualize data
Flip class week 1: Re-design
Exercise 2: L.A.T.C.H
Exercise 3: Kinetic Typography
Exercise 4: Line Chart Animation
Exercise 5: Vector Animation
Project 1 : Instructable Poster
Final Project : Animated Instructable Poster-Panettone
Feedback
Since only a small portion of the projects and homework for this semester received feedback, and for the majority of the feedback, I directly made revisions and improvements in class and then designed a new version (the detailed feedback and modification process can be found in the "process" section). The other classroom exercises or homework assignments were completed without any feedback.
Feedback
Looking back on this short seven-week information design course, my biggest realization is that information design is not merely about "making things look good", but also about "reducing cognitive load and telling a clear story". My thinking pattern underwent a complete iteration from static to dynamic, and from deconstruction to reorganization.
Phase 1: Transform abstract data and information into concrete forms
The exercises in the previous few weeks mainly taught us how to handle chaotic information and establish clear layout rules.
Exercise 1 (Quantify & visualize data): This assignment was quite interesting. Instead of creating a chart on the computer, I used M&M chocolate beans to create a physical data visualization (that spiral chart arranged by color and completeness). This allowed me to intuitively understand that dry data can actually be presented in a very vivid and accessible way.
Flip class week 1 (Re-design): We identified the poorly formatted and confusing designs in daily life, and then reworked them. This greatly enhanced our skills in spotting flaws and solving practical problems.
Exercise 2 (L.A.T.C.H): This exercise teaches a very practical classification method (organizing information by location, letter, time, category or hierarchy). When faced with a pile of disorganized materials, apply this logic and you will quickly be able to build the framework of the information and no longer be confused.
Phase 2: Making Static Images Come Alive
During these middle weeks, we began to explore Motion (motion graphics). We learned how to use motion effects to assist in explaining things, rather than just for show.
Exercise 3 (Kinetic Typography): Dynamic Typography Practice. I've noticed that once the text starts moving, it acquires its own tone and rhythm, which can better guide the audience's attention.
Exercise 4 (Line Chart Animation): Line Chart Animation. This makes the dull data trends have a sequence, allowing viewers to understand the changes in the data along with the rhythm of the animation.
Exercise 5 (Vector Animation): Vector Animation Practice. Mainly learned how to make the movement paths of graphics more natural and smooth, using the simplest graphic changes to clearly explain a certain matter.
Phase 3: Ultimate Test - Explain the Complex Process Clearly
The last two projects involve integrating all the static layout and dynamic logic knowledge learned earlier.
Project 1 (Instructable Poster): Static Instruction Poster. The task is to condense a complex set of operation steps into a single image. This requires a great deal of control over the hierarchy of information. How should the layout be arranged so that the layout remains minimalist while not omitting any key information?
Final Project (Animated Instructional Poster - Panettone): This is the final assignment for this semester. I chose to create an Italian Panettone bread with a complicated recipe as the theme. I first organized the lengthy recipe into clear steps, and then combined vector animation and dynamic layout to turn it into an animated instruction manual. The originally confusing recipe ended up becoming a smooth and intuitive visual guide.
Summary
After seven weeks, the biggest gain was learning to perform "information subtraction". Whether it's arranging several chocolate beans or creating a complex dynamic recipe, the core lies in eliminating unnecessary distractions and presenting the matter in the most natural and clear layout to make it understandable.
The End
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