Major Project II / Final Compilation & Reflection

on

Week 1 - Week 7

Wang Shengxiao/0369380

Bachelor of Design(Honours) in Creative Media

Major Project II / Final Compilation & Reflection

TABLE OF THE CONTENT

  • Instruction
  • Process
  • Submission
  • Feedback
  • Reflections

Instruction


Process

Fig.2.1 all the physical products of the major 1 (pdf)

This is the final display of all the physical products of the major 1 series of the YUNRUO brand. I joined this project recently. When I saw their previous designs, I immediately realized the problem.

Fig.2.2 screen shot of the major 1 (pdf)

Actually, the illustration style of the background flowers was not uniform. There were also issues such as the packaging fonts of the two flavors not being centered and having different font sizes. Other derivatives also showed inconsistent styles. At that time, their brand concept was for sleep assistance, but I thought this complicated packaging would bring excessive visual pressure to customers and could not achieve the relaxation effect. 
So after we completed the first week's feedback, after reaching an agreement with Ms. V, I directly led my team members to restart the plan.

Fig.2.3 SC about exhibition by ex-student in first lecture (png)
Fig.2.4 Brand List (png)

Next, based on the previous work completed by the senior students that Ms. NORANIS showed us in her lecture, my team members and I formulated a design list. Initially, we planned to establish a fragrance brand, and we only intended to produce a set of perfume kits with different sizes and scents, along with a set of scented candles and essential oils. However, Chenyi proposed to expand the product range. we added items such as soap, scented chips, body wash, and hand cream to the list. But considering the economic and time costs, I removed the hand cream.

Fig.2.5 screen shot of Brand brochure (pdf)

At the same time, I also started working on the design of the brochure. This time, I was responsible for designing all the applications and text and layout of the brand guideline. Thanks to the accumulation from the previous semesters, this time the production of the brochure went very smoothly. I spent 10 minutes creating the first draft, but I felt that the style was not what I had in mind. So I spent another half an hour creating the second version. The second version was positively received and praised by Ms. V. At this point, I have determined the color palette and basic tone for this plan.

The good business enterprise album of paintings design should not only be reasonable and objective, but also should vividly depict the perfect experience the brand brings to the consumers.

Fig.2.6  Brand Color Palette (png)

Fig.2.7 New Brand Logo Variation (png)

Based on the new color scheme, I have re-created the Logo Variation.
At the same time, I was also responsible for coordinating the designs of all team members. I did my best to ensure that all the designers in the team would strive to maintain a consistent brand style.

Fig.2.8-2.11 some illustration for our brand (pdf)

When dealing with illustrations and other visual elements, I used various software to process these materials into a uniform style to align with our design and brand style.

Fig.2.12-2.13 screen shot of the brand business cards of the two versions (png)

Fig.2.14 some pictures of the different special paper materials for our brand (png)

Regarding the background of various designs and derivatives, I selected a variety of different special paper materials. I believe these materials are highly suitable for our brand that emphasizes nature and relaxation.

Fig.2.15 screen shot of the Invoice for YUN RUO (png)

Fig.2.16 screen shot of the letter for YUN RUO (png)

When I was designing other office supplies, I continued to use this special paper as the background. When printing, I also chose this special paper. However, due to the limitations of the conditions, the printing shop did not have this special textured paper. So I chose a paper with a similar texture and added a light beige background to the file when exporting, achieving the same effect.
When guiding our team member Lina who was in charge of packaging to print the packaging boxes, I also used the same method.

Fig.2.17 screen shot of the sticker for YUN RUO (png)

Fig.2.18 screen shot of the element for sticker (png)

Fig.2.18 screen shot of the Guideline book (png)

When designing the brand guide, some minor issues occurred along the way. Because the links in our old version of the brand guide were chaotic, it made it impossible to use, so we redesigned the new version of the brand guide. But I think this isn't necessarily a bad thing. It gave me the opportunity to adjust the font color and illustrations of the entire brand guide, making our brand guide style more unified.


Submission


Final Presentation Slide

Design by Wang Shengxiao
 

Physical Products



Brand Guideline Book

Design by Wang Shengxiao & Liang Lina


Brand brochure

Design by Wang Shengxiao


Stickers (perfume)

Design by Lin Chenyi


Card series (test cards & information cards)

Design by Lin Chenyi


All Mockups

Design by Wang Shengxiao

Social media (Instagram)

Design by Wang Shengxiao

Final Packaging

Design by Liang Lina

Posters

Design by Wang Shengxiao


3D model (packaging)

Design by Liang Lina, Render by Wang Shengxiao


Exhibition Introduction Video

Feedback

Week 1: 

Not sure yet whether to set up a stall or not.
The product needs to be made in physical form (packaging, promotional posters, brochures, it needs to be produced).

Week 2:

Ms. Vitayaa approved our overall direction and product planning.
She emphasized that core physical outputs are mandatory, including the main products and promotional materials such as posters and brochures, regardless of whether we use a stall as the final presentation format.
These deliverables reflect the brand’s completeness and execution quality.
We also need to prepare the necessary items in case a stall presentation is required.

Week 3:

After showing Ms. V our first version of the style reference in class, she approved of our new style. I (Shengxiao) then had a discussion with Ms. V about this, because I believed that the first version of the cards still retained some of the complex visual elements of Major 1, which was not in line with our brand tone. Therefore, I proposed to remove the blue and purple tones and switch to more natural and earthy tones, which would be more in line with the effect we planned for the product. Ms. V agreed with my idea.

Week 4:

Ms. Vitiyaa chose the version of the brochure I ( Shengxiao ) produced. She praised the significant improvement in the design of our brochure and noted the obvious progress it has made.

Regarding the selection of product size, she suggested picking out four out of the five available sizes as the final options, and cautioned against including the 20 ml size.

For the perfume packaging, two directions were discussed:
  • Option 1: The sticker label and outer packaging box use the same unified design. However, the smallest sample size would require a redesigned layout to better suit its scale.
  • Option 2: Maintain a consistent visual style between the sticker and outer box, with the option to incorporate ingredient imagery for added storytelling, although this is not mandatory.
Furthermore, although we had considered including fragrance cards as a derivative product, the 0.1 milliliter specification is not recommended to be part of the final product line. This is because some of the card designs do not comply with the rules and thus reduce readability.

Week 5:

The design of the stickers has many flaws. The picture of the body wash is not clean. There should be no frame or background. The style is inconsistent and there are color differences and large font spacing.

The text on the sealing stickers must be balanced. The logo is not unified (Ms. Vitiyaa has already changed it).

Packaging: Ms. Vittiya suggested adding pictures, which can enrich our design. Use the fourth version of the picture and layout. For the perfume, only one scent is enough because we already have four different sizes. Information needs to be designed on the soap packaging.

Week 6:

We made the adjustments to the issues pointed out by Ms. V in the feedback of the fifth week. However, as Chenyi had already customized the physical stickers based on the version that had not been revised according to the feedback, we could only modify the design and submit the final version. The final revised design was approved.

Week 7:

Finish


Reflection

This major project, for me, was a complete process of moving from “having a good idea” to actually bringing it into reality.

In Week 1, we were still unsure whether we would even set up a stall, and overall we felt quite lost. However, our lecturer made it very clear that regardless of the final presentation format, physical outputs were mandatory—including packaging, posters, and brochures. This had a strong impact on me, as it made me realize that branding is not just about looking good, but about being produced, used, and experienced.

By Week 2, our direction was approved, but expectations also became clearer. We were not only required to design products, but to build a complete brand system. I gradually realized that this project was more like creating a real brand, rather than simply completing an assignment.

Week 3 was a turning point for me. When we presented our first version of the style reference, it was generally approved, but I personally felt there were still issues—especially the card design, which still carried some of the complex and decorative elements from Major 1. This did not align with the “natural and calming” brand tone we wanted. So I took the initiative to discuss this with Ms. V and suggested removing the blue and purple tones, replacing them with more earthy and natural colors. She agreed, and this made me feel, for the first time, that I was making decisions for the brand rather than just executing tasks.

In Week 4, the brochure I designed was selected, which gave me a strong sense of achievement. The lecturer also noted clear improvement. Looking back, I do see that my layout, use of white space, and overall consistency had improved. At the same time, discussions about product sizing and packaging taught me an important lesson: not everything needs to be included—sometimes reducing options actually makes the brand clearer.

Week 5 was a challenging week with several issues. However, most of the problems were not related to my responsibilities, but came from sticker design. Due to a lack of communication during the design process, the stickers were sent for production before being revised based on feedback. As a result, the final output had noticeable issues such as unclean images, unnecessary backgrounds, inconsistent style, and poor font spacing.

At the time, I felt quite frustrated, as these problems could have been avoided through better communication. This experience made me realize the importance of teamwork communication, and that production should not begin before final confirmation.

From this week, I learned not only about paying attention to design details, but more importantly about how to communicate, confirm, and coordinate more clearly within a team to avoid similar issues in the future.

In Week 6, a small issue occurred where the stickers had already been produced before final revisions were made. Although this was somewhat unavoidable, it further highlighted the importance of communication within the team. Fortunately, we managed to adjust the design based on feedback and successfully finalized the approved version.

By Week 7, seeing all the physical outputs displayed together was very rewarding. From initial uncertainty to a complete set of brand deliverables (packaging, perfume, cards, brochures), I was able to clearly feel what it means to “bring a brand to life.”

Throughout this process, I learned not only about design, but also many practical skills, such as:

  • how to adapt based on feedback instead of sticking rigidly to initial ideas
  • how to communicate and collaborate effectively in a team
  • how to move from “looking good” to being “complete and executable”

If I had to name the biggest takeaway, it would be that I now better understand what branding really is. It is not just visual design, but a complete system with logic, consistency, and user experience.

Although there are still imperfections in this project, these challenges helped me see where I can improve. I also feel more confident in doing even better in future projects.



Comments

Post a Comment